of recycled raw materials, per T-shirt (200 grams):
Liters
CO2(Kg)
kWh
of recycled raw materials, per T-shirt (200 grams):
Liters
CO2(Kg)
kWh
times
filling a bathtub
days
charging your phone
cups
of coffee
days
charging your laptop
The roots of our company come from the Nordic tradition of recycling, and the clean and pure environment of our native Finland. We were committed to make only ecological and otherwise ethical choices, and without compromises. So when we couldn’t find a fabric that was 100 % recycled, we decided to develop it ourselves.
“Pure Waste” is our promise to use only materials that would otherwise go to waste. We also wish to challenge the whole perception of waste. Pure Waste is recycling upgraded. Our vision is to recreate the fashion industry, and lead it into a future of sustainability. We want to industrialise textile upcycling globally as a common practice.
*REMOkey® calculates the environmental savings in terms of CO2eq emissions, energy and water consumption. The calculation is based on a Life-Cycle Assessment (LCA) approach, which considers only the replacement of the raw material with recycled material. This analysis is carried out using the ‘Modint Ecotool’ software, developed by CE Delft, based on generally accepted LCA databases, international studies, literature and company data.